Apple executive Phil Schiller introduces the new MacBook at Apple's press event in San Francisco on Monday. Other devices using Core M, which is less potent than Intel's Core i-series chips, include the high-end Lenovo Yoga 3 Pro laptop and the Dell Venue tablet. It's also the first MacBook without a fan, and it uses Intel's new low-power Core M processor, which allows for longer battery life and a thinner design than past generations of similar Intel chips. ![]() The new MacBook includes a 12-inch Retina Display, with just over 3.3 million pixels. The new device could help it do just that by bringing together many features that have long been on peoples' wish lists for the MacBook line, especially by offering more laptops with higher-resolution displays. "And we did it."Īpple has already been growing faster than the rest of the personal-computer industry, but it needs to keep enticing customers to its Mac laptops and desktops to draw revenue from more areas than just its blockbuster iPhone business. "We challenged ourselves to reinvent the notebook," CEO Tim Cook said at a press event in San Francisco. Apple CEO Cook shows off the new MacBook laptop Monday.Īpple on Monday unveiled its newest MacBook, a super-thin and light device that could help it keep demand going for its sleek but high-priced Mac computers.
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